Babesta Beat SS17

Hatch: emails, fill the day’s orders, daily book keeping, lunch break at home or at one of our many “go-to” spots around Portland, then back to work for more emails, order fulfillment and some designing if there’s time,” says Ashton. The end of the day is chock full of family time, and an occasional date night if they’re lucky. Not all work and no play, the family of four takes time to enjoy Portland—they can be found taking in a Blazer’s game at Moda Center, hanging on Northwest 23rd or just chilling with a good book at Powell’s. The future is bright, of course for this brand that hits nostalgic cool square on the head. Ashton says that the Hatch team has some pop up shops brewing, and, of course, more rad designs on the horizon. The rock star collection of tees continues to amass groupies from theWest Coast and East Coast and everywhere in between. Ashton is content with his gig making tees and building a brand based on key pop culture greats in music, art and movies, and urges others to find that thing that makes them feel like Monday can’t come soon enough. It’s almost like happy little clouds follow over his head—making it no surprise that PBS painter extraordinaire, Bob Ross, finds his way into the collection with a dedicated tee. Borrowing the artist’s ever-upbeat words, with a sentiment that the risk-taking creatives at Hatch attest to, happiness comes when you follow your own beat: “You can do anything you want. This is your world.”

Tupac Shakur tee , 19261, $34; Save Ferris tee , 21831, $30; Humpty Digital Underground tee , 27708, $30.

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shop the catalog at babesta.com/beat