Babesta Beat SS17

ODB teer , 18588, $38; Straight outta Portland tee , 30911, $32.

HATCH HATCH FOR KIDS GIVES GEN Z A TASTE OF THE BEST ’80S & ’90S POP CULTURE WITH THEIR FRESH LINE OF TEES. chatting with FORKIDS “T oo many skateboarding dinosaurs, not enough ODB,” says Hunter Ashton, Hatch for Kids founder. Hatch was born to be the go-to for parents and kids looking for next level, authentic pop culture cool. Launched in 2012, the kids’ label almost instantly bestowed rock star dad status on new father and designer Ashton. The high fidelity designs range from Tupac, Biggie, Wu-Tang, and Digital Underground to Ferris Bueller’s Day Off, Animal House, and The Breakfast Club.

The name Hatch is not what you think: Rather than a nod to a fluffy chick newly sprung from its egg, it’s an ode to the hatch green chili, a staple food from the Southwest, where Ashton and his wife and partner Sara lived prior to a move to Portland, Oregon. Like the chili, the clothing line Hatch is always fresh and flame roasted. Hatch is a family-run company where everyone has a role: Ashton designs, preps and works logistics on the tees, Sara takes the ropes on the garment prep and day-to-day tasks, and the kids get into the action modeling the duds for the website and catalogs. Loving all things vintage the duo propelled their day jobs with Etsy and visual artistry into the vibrant brand where they could have complete creative control. Ashton says, “Each pop culture reference in the Hatch brand is based on the artists we love. His eras of choice are the ’80s & ’90s, what he sees as the heyday of music, movies and TV. (For instance, the fist-in-the-air Bender tee celebrates the essential high school fight against being boxed in by convenient stereotypes, coming none too soon for their toddler clientele.) “There’s never going to be another John Hughes,” he asserts. Ain’t that the truth! A day’s itinerary at Hatch is something that any working parent can understand. “Wake up between 6-7AM, check weather and news, breakfast, kids off to school and commence all things

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babesta beat spring/summer 2017

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